Measurement & tracking
Know which campaigns actually produce revenue. GA4 and Tag Manager built correctly, conversion tracking that reconciles with reality.
Proof before pitch
Marketing you can actually measure.
ZALIR finds broken tracking, unclear attribution and wasted workflows — then fixes them.
Measurement Health
Sample
GA4Verified
Tag ManagerVerified
ConversionsNeeds attention
AttributionNeeds attention
Reporting
0%
Illustrative example. Your report shows your own site, with the evidence behind every line.
How we operate
Proof before pitch.
We don't invent problems to sell solutions. We verify what's happening, show you the evidence, and tell you when nothing needs fixing.
- ✓Checkable, not persuasive. Events fire or they don't. Dashboards reconcile or they don't.
- ✓Evidence first. Every recommendation traces back to something we observed on your site.
- ✓Defined scope. You know what you're buying and how we'll both know it worked.
- ✓We'll say it's fine. If nothing is broken, that's the finding, and we say so.
What we fix
Five things, done properly.
Measurement is where we start, because everything else is guesswork without it.
Reporting & dashboards
One place that tells you what's working — assembled once and maintained, so nobody rebuilds a spreadsheet every month.
Technical SEO
Search engines can find, crawl and understand your site — then we fix what's stopping them.
Conversion pages
Landing pages built to convert and to be measured, not to win design awards.
Workflow automation
The repetitive work stops consuming your team. Scoped to something specific, not "transformation".
How ZALIR works
Find. Verify. Fix. Measure.
01
Find
We look at what your site actually does — not what it's supposed to do.
02
Verify
Every finding is checked against the live page before we mention it to you.
03
Fix
Defined scope, fixed price, and a stated definition of done.
04
Measure
We confirm the fix worked, with numbers you can check yourself.
The problem
Most marketing data breaks in the middle.
Spend goes in. Something happens. A number comes out that nobody fully trusts.
Before
Ads
Website
? ? ?
Spreadsheet
After
Campaign
Website
Conversion
Revenue
Dashboard
In development
Your private analysis.
We're building a place where every prospect can see exactly what we found, the evidence behind it, and what fixing it would change — before anyone talks about a price.
Observed issue
Tag Manager loads, but no GA4 measurement ID is present in the page source.
Evidence
No
G- identifier found on the homepage. Container fires; no configuration tag follows.Confidence
Medium — verified on one page
Recommended fix
Add the GA4 configuration tag, then validate that conversions record end to end.
Measurement preview
Conversion reporting moves from unverifiable to reconciled against orders.
Mockup of a feature in development. Sample content, not a real client.
Start here
Tracking Health Check
A fixed-scope look at what your site is really recording.
$900fixed scope · no retainer
You get the findings either way — including if the answer is that everything is working.
- ✓ Measurement review
- ✓ Conversion tracking review
- ✓ Findings, with the evidence for each
- ✓ Prioritized fixes
- ✓ Written confirmation if nothing is broken
No commitment to anything further.
Tell us your site and what you're seeing. If we're not the right people for it, we'll say so.
Request a Health CheckSee what your marketing is actually doing.
Send us your site and what you're seeing. We'll tell you what we find.